1) This commercial is an example of encourage brand trial. Not only does it make you get challenged to what the gum tastes like, but it also makes you want to know the flavor yourself, as the flavor is hard to tell.
2) The message that Stride gum originally had was the fact of how super long-lasting their gum was. On top of that, this time, they promoted a new flavor that still has the reputation of their ever-lasting gum.
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