Friday, November 25, 2011

Weetabix cereal

http://www.youtube.com/watch?v=2YpOw8o34BM
1) This commercial is an example of brand awareness. This cereal is from Britain, and I don't know of it, but in England, it is probably one of the major cereal companies. It has a new mix of modern music and children's teddy ebars, which astonishes everyone of how amazing this commercial really is.
2) The message shown, is how great and healthy Weetabix cereal is, and to share with your friends - instead of making them watch you eat and dance with your stuffed animals

Stride Gum

http://www.youtube.com/watch?v=jzLkRr2g3aA
1) This commercial is an example of encourage brand trial. Not only does it make you get challenged to what the gum tastes like, but it also makes you want to know the flavor yourself, as the flavor is hard to tell.
2) The message that Stride gum originally had was the fact of how super long-lasting their gum was. On top of that, this time, they promoted a new flavor that still has the reputation of their ever-lasting gum.

Kia

http://www.youtube.com/watch?v=pvk4pDxNBio
1) This commercial is an example of brand preference. It is brand preference because it is saying that anything other than a Kia is like driving a cardboard box.
2) The message that this commercial gives is that the new Kia car is so great, that it makes other car companies look like total garbage.

Panda cheese

http://www.youtube.com/watch?v=4277ZqJEd7Q&feature=related
1) This commercial is an example of Brand awareness, because it is a brand not well known in North America, but maybe popular in Asian countries.
2) 2) The message here, is that even if a cheese brand has a cute panda logo on it, if you don't buy their product, a panda will come and hunt you down - breaking your personals - as well as this commercial has different versions airing on TV, but is also worth laughing about.

Coca Cola

http://www.youtube.com/watch?v=iZIHSn1ILxs&feature=fvwrel
1) This advertisement is an example of brand reminder. There is a special game that people play, that if they say the same thing at the same time as the person next to them, and if the person says "jinx", they owe the other person a coke. It shows that Coca Cola has the reputation of making such none-sense games like so, and that everyone knows what a classic Coke tastes like.
2) The message given in this commercial, is that even a republican and a democrat - who are total opposites - can remember the taste of Coca Cola, and become the best of friends.