1) This commercial is an example of Brand awareness, because it is a brand not well known in North America, but maybe popular in Asian countries.
2) 2) The message here, is that even if a cheese brand has a cute panda logo on it, if you don't buy their product, a panda will come and hunt you down - breaking your personals - as well as this commercial has different versions airing on TV, but is also worth laughing about.
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